Nursing home
Laurel Bay Health & Rehabilitation Center
32 Laurel Avenue, Keansburg, NJ 07734 · Map
For profit - Corporation · 123 certified beds
Laurel Bay Health & Rehabilitation Center is a Medicare-certified nursing home in Keansburg, New Jersey. CMS rates it 1 out of 5 stars overall (3/5 for staffing, 1/5 for health inspections). Nurse staffing is 3.07 hours per resident per day, below the New Jersey average of 3.86. Its most recent inspection on Jan 7, 2025 cited 15 deficiencies.
- 1 fine totaling $15,873In CMS records: 1 total penalty.
CMS quality ratings
Ratings from the Centers for Medicare & Medicaid Services (CMS), updated monthly. 5 stars is the highest quality.
How Laurel Bay Health & Rehabilitation Center compares
This facility vs. the New Jersey and national averages, from CMS data. For staffing, higher is generally better; for turnover and deficiencies, lower is better.
| Metric | This facility | New Jersey avg | National avg | Compared with the state |
|---|---|---|---|---|
| Total nurse staffing (hrs/resident/day) | 3.07 | 3.86 | 3.89 | below avg |
| RN staffing (hrs/resident/day) | 0.44 | 0.69 | 0.68 | below avg |
| Aide staffing (hrs/resident/day) | 1.71 | 2.23 | 2.34 | below avg |
| Nursing staff turnover | 36.5% | 40.9% | 46.4% | below avg |
| Deficiencies cited, last inspection | 15.0 | 8.5 | 9.5 | above avg |
Staffing
Hours per resident per day as reported to CMS. Higher numbers indicate more direct care time.
Staff turnover
Lower turnover typically indicates better working conditions and continuity of care. National average for nursing staff is 46.4%.
Recent health inspection
CMS inspects nursing facilities regularly. Deficiencies are categorized by severity.
- Every deficiency from the July 3, 2025 inspection was corrected by August 14, 2025
Penalties in CMS records: 1 fine totaling $15,873, 1 total penalty.
What inspectors found at Laurel Bay Health & Rehabilitation Center
Specific deficiencies cited in recent CMS health inspections, most recent first. Severity follows the CMS scope/severity scale. Source: CMS Care Compare.
- Immediate jeopardy
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Quality of Life and Care Deficiencies · Jul 3, 2025 · Full report (PDF) - Potential for harm
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Resident Assessment and Care Planning Deficiencies · Jul 3, 2025 · Full report (PDF) - Potential for harm
Ensure services provided by the nursing facility meet professional standards of quality.
Resident Assessment and Care Planning Deficiencies · Jul 3, 2025 · Full report (PDF) - Potential for harm
Make sure that a working call system is available in each resident's bathroom and bathing area.
Environmental Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Nutrition and Dietary Deficiencies · Jan 7, 2025 · Full report (PDF)
Show all 12 deficiencies
- Potential for harm
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Resident Rights Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Quality of Life and Care Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Develop and implement policies and procedures for flu and pneumonia vaccinations.
Infection Control Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Provide and implement an infection prevention and control program.
Infection Control Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Provide safe and appropriate respiratory care for a resident when needed.
Quality of Life and Care Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Quality of Life and Care Deficiencies · Jan 7, 2025 · Full report (PDF) - Potential for harm
Ensure services provided by the nursing facility meet professional standards of quality.
Resident Assessment and Care Planning Deficiencies · Jan 7, 2025 · Full report (PDF)
Read the full inspection reports on Medicare.gov Each inspection there has a “Read the full report” link with the inspectors’ written findings.
About this facility
- Address
- 32 Laurel Avenue
Keansburg, NJ 07734 - CMS certification #
- 315437
- Ownership
- For profit - Corporation
- Certified beds
- 123
- Avg residents/day
- 83.3
- Provider type
- Medicare and Medicaid
- First certified
- 1998-03-18
- Setting
- Urban
Not SLA enrolled. This facility hasn’t enrolled in resident survey verification. Learn about enrollment →
Location and nearby
Explore the area around Laurel Bay Health & Rehabilitation Center using Google Maps.
Other public records
- Website says Respite stays, nurse 24 hours a day, works with hospice
- Emergency In hurricane evacuation zone Monmouth-A; in FEMA's high-risk flood area (Zone AE)
Full public records, with dates and sources
Care and services
From the community’s website
What Laurel Bay Health & Rehabilitation Center says about itself, quoted from its own site. We have not checked these claims against licensing records. Ask about each one on a tour.
- Offers respite or short-term stays.
Respite Care
(page, checked Oct 15, 2026) - Nurse on site: 24 hours a day.
Our long-term care program offers 24/7 skilled nursing care of the highest caliber for our residents.
(page, checked Oct 12, 2026) - Offers hospice care on site or works with hospice providers.
Hospice Care with private suites
(page, checked Oct 15, 2026)
Location and nearby care
- Nearest hospital with an emergency room
- Bayshore Medical Center, Holmdel. 4.1 miles away, straight line. CMS overall hospital rating: 4 of 5 stars.
- Nearest Medicare nursing home
- Arnold Walter Nursing & Rehabilitation Center, Hazlet. 1.8 miles away, straight line.
- Nearest home health agency office
- Hackensack Meridian Jfk At Home, Iselin. 12.3 miles away, straight line. Agencies travel to clients, so ask which ones serve this address.
- Nearest pharmacy
- CVS Pharmacy. 1.1 miles away, straight line. From OpenStreetMap, which does not list every pharmacy, so one may be closer.
- Area
- USDA classes ZIP code 07734 as metropolitan (metropolitan core).
- Dialysis within 15 miles
- Davita Holmdel Dialysis, Hazlet, 2.9 miles away, straight line (CMS rating 4 of 5 stars)
Davita Middletown Dialysis Center, Red Bank, 5.7 miles away, straight line (CMS rating 2 of 5 stars)
Davita Matawan Dialysis, Matawan, 5.9 miles away, straight line (CMS rating 5 of 5 stars) - Hospice
- 10 Medicare hospices tell CMS they serve ZIP code 07734.
Ascend Hospice, office in Cranford, 15.5 miles away, straight line (CMS family survey rating 3 of 5 stars)
Homeside Hospice LLC, office in Cranford, 15.7 miles away, straight line (CMS family survey rating 4 of 5 stars)
Hackensack Meridian Hospice, office in Neptune, 16.4 miles away, straight line (CMS family survey rating 3 of 5 stars) - Nearest geriatric medicine practice
- Jersey Shore Geriatrics Inc, Holmdel. 3.9 miles away, straight line. 1 geriatric medicine doctor listed there.
Distances are straight lines from the community, not driving distance. Hospitals, home health, dialysis, hospice and doctors come from CMS provider data (CMS, hospital list updated Jul 22, 2026). Star ratings are CMS’s own.
Emergency and natural hazard risk
Public hazard maps for this location. Ask the community about its emergency plan, its generator and where residents would go in an evacuation.
- Hurricane evacuation zone
- Monmouth-A (Evacuation Zones mirror Surge Maps from FEMA but remove islands of higher elevations surrounded by lower elevations.) on the New Jersey hurricane evacuation zones (2020 hurricane evacuation study). (FEMA Region 2 / New Jersey Office of Emergency Management, map updated Jan 8, 2024)
- Flood zone
- Zone AE: 1% annual chance flood area (high risk); base flood elevation set. This is inside FEMA's Special Flood Hazard Area, where flood insurance is required for federally backed mortgages. Base flood elevation 11 Feet NAVD88. (FEMA flood map)
- FEMA National Risk Index
- Overall: relatively moderate. By hazard: hurricane relatively low, inland flooding relatively low, coastal flooding relatively high, wildfire very low, tornado very low, heat wave relatively high, earthquake relatively low. These are FEMA’s ratings for the census tract, compared with tracts nationwide. (FEMA, December 2025)
A flood zone describes the map at this point, not the building's elevation. In an emergency, follow the local emergency management agency.
What we checked
Every public source we searched for this community. “Nothing on record” means we found no record that matched it. A record can be missed when a name or address differs.
| Source | Data as of | What we found |
|---|---|---|
| U.S. Department of Labor wage and hour cases | Oct 15, 2026 | Nothing on record |
| OSHA workplace safety inspections since 2016 | Oct 15, 2026 | Nothing on record |
| Hurricane evacuation zone maps | See above | |
| FEMA flood map | See above | |
| USDA wildfire risk | Apr 15, 2026 | Not shown: FEMA rates wildfire risk here very low |
| FEMA National Risk Index | See above | |
| CMS hospitals, home health, dialysis, hospice and doctors; OpenStreetMap pharmacies | See above | |
| HUD Multifamily Properties - Assisted | Jul 6, 2026 | Nothing on record |
| State Veterans Homes (NASVH directory) | Sep 20, 2026 | Nothing on record |
| CMS Hospice - General Information | Aug 19, 2026 | Nothing on record |
| CMS Home Health Care Agencies | May 27, 2026 | Nothing on record |
| The community’s own website | See above |
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Frequently asked questions
Is Laurel Bay Health & Rehabilitation Center a good nursing home?
CMS gives Laurel Bay Health & Rehabilitation Center an overall rating of 1 out of 5 stars, including 3/5 for staffing and 1/5 for health inspections. These ratings come from the Centers for Medicare & Medicaid Services and are updated monthly.
How is Laurel Bay Health & Rehabilitation Center staffed?
Laurel Bay Health & Rehabilitation Center reports 3.07 total nurse hours per resident per day, compared with the New Jersey average of 3.86.
Has Laurel Bay Health & Rehabilitation Center had inspection problems?
Its most recent CMS inspection cited 15 deficiencies.
How many beds does Laurel Bay Health & Rehabilitation Center have?
Laurel Bay Health & Rehabilitation Center is certified for 123 beds.