Assisted Living
Sunrise Assisted Living of Lincroft
734 Newman Springs Road, Lincroft, NJ 07738 · Map
Licensed for 85 residents · Welltower Opco Group Llc
Sunrise Assisted Living of Lincroft is a state-licensed assisted living community in Lincroft, New Jersey. It is licensed for 85 residents. Lilisity publishes no score or ranking for this community; the details below come from the state licensing record.
Prices
Starting prices the community publishes, with the date we checked each one and a link to where it is published. Care charges are usually added after an assessment.
| Care | Starting at | Checked |
|---|---|---|
| Assisted Living | $5,200 /mo | Oct 12, 2026 |
Area costs
Care and services
From the community’s website
What Sunrise Assisted Living of Lincroft says about itself, quoted from its own site. We have not checked these claims against licensing records. Ask about each one on a tour.
- Offers hospice care on site or works with hospice providers.
Our compassionate and experienced senior caregivers provide expert assisted living, memory care, short-term stays, and hospice coordination.
(page, checked Oct 12, 2026) - Provides transportation.
Scheduled transportation
(page, checked Oct 12, 2026) - Pets allowed.
Pet friendly
(page, checked Oct 12, 2026)
Lilisity’s independent report
What the public record shows
Gathered by Lilisity from state and federal sources. Communities can’t edit this part of the page.
State inspections
Last inspection: Aug 28, 2025. See the record
License
Active, 85 residents
ASSISTED LIVING RESIDENCE COGCWM. Licensee Welltower Opco Group Llc.
Nearest emergency room
3.5 miles
Riverview Medical Center, rated 3 of 5 stars by CMS.
Side by side with nearby communities
The 4 nearest communities that offer assisted living, by straight-line distance. Prices are starting prices each community publishes; we never show estimates.
| Community | Distance | Licensed capacity | Published starting price | License | Inspection citations |
|---|---|---|---|---|---|
| Sunrise Assisted Living of Lincroft this community | 85 | $5,200/mo | Active | 6 deficiencies, 0 enforcement cases | |
| Millennium Memory Care at Holmdel | 2.0 mi | 15 | Not published | Active | 0 deficiencies, 0 enforcement cases |
| Mira Vie at Tinton Falls | 2.6 mi | 70 | $4,575/mo | Active | 0 deficiencies, 0 enforcement cases |
| Arbor Terrace Monmouth | 2.7 mi | 110 | $8,010/mo | Active | 0 deficiencies, 0 enforcement cases |
| Arbor Terrace Shrewsbury | 2.9 mi | 134 | $6,950/mo | Active | 0 deficiencies, 0 enforcement cases |
State inspection record6 deficiencies, 0 enforcement cases
- Last inspection
- August 28, 2025
- Inspections
- 5
- Complaint inspections
- 5
- Deficiencies cited in the reports online
- 6
- Enforcement cases
- 0
Inspections
- August 28, 2025, routine and complaint: read the report
- July 2, 2025, routine and complaint: 2 deficiencies read the report
- Resident Rights N.J.A.C. 8:36-4.1(a)(16)
- Resident Records N.J.A.C. 8:36-15.6(b)
- February 7, 2025, routine and complaint: no deficiencies listed read the report
- October 22, 2024, routine and complaint: 4 deficiencies read the report
- Administration N.J.A.C. 8:36-3.4(a)(1): “Based on interview and review of records, it was determined that the facility failed to ensure the development and implementation of a comprehensive policy that included all Reportable Events which require immediate notification to the Department of Health for 1 of 6 Residents reviewed, Resident #3.”
- Resident Rights N.J.A.C. 8:36-4.1(a)(22): “Based on interview and review of other pertinent facility documents, it was determined that the facility failed to ensure a safe environment while providing care and services to 6 of 6 residents reviewed: Resident #s 1, 2, 3, 4, 5 and 6.”
- General Requirements N.J.A.C. 8:36-5.7(a)(2): “Based on observation, interview, and review of records, it was determined that the facility failed to ensure that a policy was developed and implemented for the call bell and pendant system, which is a service the facility provides to the residents.”
- General Requirements N.J.A.C. 8:36-5.10(a)(2): “Based on interview and review of records, it was determined that the facility failed to notify the New Jersey Department of Health (NJDOH) of an incident related to the program's services immediately by telephone, followed by a written confirmation within 72 hours, for 1 of 6 Residents reviewed, Resident #3.”
- April 27, 2023, complaint: no deficiencies listed read the report
Read the full record on the state’s site →
Deficiencies are counted from each inspection’s Statement of Deficiencies, which lists the rule cited (New Jersey Administrative Code 8:36 for assisted living) and, where the facility has filed one, its plan of correction. One inspection can cover both a routine visit and a complaint. Quoted findings are the surveyor’s opening sentence from the report; “[withheld by NJDOH]” marks a detail the state removes from public reports. Some reports are not online; NJDOH says to request those through OPRA, so counts cover only the reports posted. NJDOH: “In many cases, health care facilities are given the opportunity to correct deficiencies identified through inspection surveys without incurring fines or other penalties. The Department may, however, impose a monetary fine, curtail admissions, issue a conditional license, suspend or revoke a facility's license.” NJDOH: “Information on the status of a state recommendation for enforcement is available through OPRA.” A case listed here is a recommendation for enforcement; the outcome and any fine may not be shown. Facilities may request a formal hearing before the Office of Administrative Law to appeal deficiency findings and enforcement actions. This community is licensed for 85 residents; larger communities are inspected and reported on more often, so read counts with size in mind. Source: New Jersey Department of Health, Division of Health Facility Survey and Field Operations, data as of October 15, 2026, showing the last five years. Always visit in person and ask the community about anything listed here.
License and ownershipActive license, licensee Welltower Opco Group Llc
- License type
- ASSISTED LIVING RESIDENCE
- License number
- COGCWM
- License status
- Active
- Licensed capacity
- 85
- Licensee
- Welltower Opco Group Llc
- County
- Monmouth County
- Administrator
- Wendy Mcguire
Source: New Jersey state licensing records (agency listing), retrieved 2026-09-09. Licensing status is a matter of public record; it is not a quality rating.
Administrator name from the New Jersey licensing record, as of Sep 9, 2026.
Paying with Medicaid and other programsOn the New Jersey list of Medicaid providers (2026)
On the New Jersey list of Medicaid providers. Listed as SUNRISE ASSISTED LIVING OF LINCROFT under Medicaid listed as a funding source (NJ DOH facility search). (state list, as of Oct 15, 2026)
Being on the list means the community has taken part in the program. Ask whether it has a Medicaid opening now, and how many residents it serves on Medicaid.
How Medicaid pays for care in New Jersey
- NJ FamilyCare Managed Long Term Services and Supports (MLTSS). Yes. New Jersey Medicaid (NJ FamilyCare) covers assisted living services through MLTSS for people who meet financial rules and need a nursing home level of care. The state facility search lets you filter for places that list Medicaid as a funding source. (state page)
Staff pay and workplace safety1 federal wage case with violations found
Federal records about how the employer here treats its staff.
Federal wage and hour cases
The Department of Labor checks that staff are paid minimum wage and overtime as the law requires.
- Findings for Mar 10, 2016 to Mar 9, 2018. Violations found: Overtime. Back wages: $834 owed to 1 employee. Employer as DOL recorded it: Sunrise Assisted Living - Lincroft (Sunrise Senior Living Management, Inc.). Case 1854433.
Source: U.S. Department of Labor, Wage and Hour Division enforcement data, loaded Oct 15, 2026. Concluded cases only. The dates are the period in which DOL found violations, not when the case opened or closed. Back wages are what the employer agreed to pay; penalties are what DOL assessed. DOL does not publish a page for each case, so search the dataset by case number.
Location and nearby careNearest hospital 3.5 mi, nursing home 0.8 mi, pharmacy 2.6 mi
- Nearest hospital with an emergency room
- Riverview Medical Center, Red Bank. 3.5 miles away, straight line. CMS overall hospital rating: 3 of 5 stars.
- Nearest Medicare nursing home
- De La Salle Hall, Lincroft. 0.8 miles away, straight line.
- Nearest home health agency office
- Seabrook Home Health Agency, Tinton Falls. 6.8 miles away, straight line. Agencies travel to clients, so ask which ones serve this address.
- Nearest pharmacy
- Rite Aid. 2.6 miles away, straight line. From OpenStreetMap, which does not list every pharmacy, so one may be closer.
- Area
- USDA classes ZIP code 07738 as metropolitan (metropolitan core).
- Dialysis within 15 miles
- Meridian Fresenius Dialysis Red Bank, Red Bank, 3.6 miles away, straight line (CMS rating 4 of 5 stars)
Davita Middletown Dialysis Center, Red Bank, 3.7 miles away, straight line (CMS rating 2 of 5 stars)
Davita Atlantic Artificial Kidney Center, Eatontown, 5.6 miles away, straight line (CMS rating 4 of 5 stars) - Hospice
- 16 Medicare hospices tell CMS they serve ZIP code 07738.
Hackensack Meridian Hospice, office in Neptune, 8.2 miles away, straight line (CMS family survey rating 3 of 5 stars)
Dove Hospice Services Of New Jersey, LLC, office in Manalapan, 9.6 miles away, straight line (CMS family survey rating 4 of 5 stars)
Embracing Hospice Care Of New Jersey, office in Wall, 11.3 miles away, straight line (CMS family survey rating 1 of 5 stars) - Nearest geriatric medicine practice
- Jersey Shore Geriatrics Inc, Lincroft. 0.0 miles away, straight line. 1 geriatric medicine doctor listed there.
Distances are straight lines from the community, not driving distance. Hospitals, home health, dialysis, hospice and doctors come from CMS provider data (CMS, hospital list updated Jul 22, 2026). Star ratings are CMS’s own.
Emergency and natural hazard riskFEMA overall risk relatively moderate; outside FEMA's high-risk flood areas; in a hurricane evacuation zone
Public hazard maps for this location. Ask the community about its emergency plan, its generator and where residents would go in an evacuation.
- Hurricane evacuation zone
- Monmouth-F (Evacuation Zones mirror Surge Maps from FEMA but remove islands of higher elevations surrounded by lower elevations.) on the New Jersey hurricane evacuation zones (2020 hurricane evacuation study). (FEMA Region 2 / New Jersey Office of Emergency Management, map updated Jan 8, 2024)
- Flood zone
- Outside the high and moderate risk flood areas on FEMA's flood map (Zone X, minimal flood hazard, or not studied). (FEMA flood map)
- FEMA National Risk Index
- Overall: relatively moderate. By hazard: hurricane relatively moderate, inland flooding relatively moderate, coastal flooding very low, wildfire relatively low, tornado very low, heat wave relatively high, earthquake relatively moderate. These are FEMA’s ratings for the census tract, compared with tracts nationwide. (FEMA, December 2025)
A flood zone describes the map at this point, not the building's elevation. In an emergency, follow the local emergency management agency.
Questions to ask on a tour10 questions picked for this community from its record
Picked for this community from its record. Ask them in person and write down the answers.
- The state recorded a finding in July 2025. What was it, and how was it fixed?
- This address is in a hurricane evacuation zone. Where do residents go in an evacuation, and how do you move them?
- Your published starting price is a base rate. What would the total monthly cost be for my parent's needs?
- How much have prices gone up in each of the last three years?
- How many caregivers are on duty during the day and at night?
- What happens if care needs increase? When would someone need to move?
- What fees are charged at move-in?
- How do you tell families about falls, illness or changes?
- How long have the executive director and the head of care been here?
- Who gives medications, and what training do they have?
What we checked14 public sources we searched, with dates
Every public source we searched for this community. “Nothing on record” means we found no record that matched it. A record can be missed when a name or address differs.
| Source | Data as of | What we found |
|---|---|---|
| New Jersey Department of Health, Division of Health Facility Survey and Field Operations inspection records | Oct 15, 2026 | See above |
| New Jersey Medicaid provider list | Oct 15, 2026 | See above |
| U.S. Department of Labor wage and hour cases | Oct 15, 2026 | See above |
| OSHA workplace safety inspections since 2016 | Oct 15, 2026 | Nothing on record |
| Hurricane evacuation zone maps | See above | |
| FEMA flood map | See above | |
| USDA wildfire risk | Apr 15, 2026 | Not shown: FEMA rates wildfire risk here relatively low |
| FEMA National Risk Index | See above | |
| CMS hospitals, home health, dialysis, hospice and doctors; OpenStreetMap pharmacies | See above | |
| HUD Multifamily Properties - Assisted | Jul 6, 2026 | Nothing on record |
| State Veterans Homes (NASVH directory) | Sep 20, 2026 | Nothing on record |
| CMS Hospice - General Information | Aug 19, 2026 | Nothing on record |
| CMS Home Health Care Agencies | May 27, 2026 | Nothing on record |
| The community’s own website | See above |
Common questionsAnswers to 4 questions families ask
What type of care does Sunrise Assisted Living of Lincroft provide?
Sunrise Assisted Living of Lincroft is licensed by the state of New Jersey for assisted living in Lincroft, New Jersey. Its licensed capacity is 85 residents.
Does Lilisity rate Sunrise Assisted Living of Lincroft?
No. We publish state licensing details for Sunrise Assisted Living of Lincroft but no score, rating, or ranking. Only communities on the Top Communities list or with a Senior Living Alliance Excellence Award, both based on phone-verified resident and family interviews, are ranked.
How much does Sunrise Assisted Living of Lincroft cost?
Assisted Living in New Jersey typically starts at $4,500 to $7,000 a month. Based on 100 communities that publish prices. These are area figures, not this community's price. The starting prices it publishes are in the Prices section on this page.
How do I contact Sunrise Assisted Living of Lincroft?
Use Sunrise Assisted Living of Lincroft's website, sunriseseniorliving.com/communities/nj/sunrise-of-lincroft, or visit at 734 Newman Springs Road, Lincroft, NJ 07738.
How Lilisity works. The only scores or rankings Lilisity publishes are the Top Communities list and the Excellence Awards, both built from phone-verified resident and family interviews. Communities can pay Lilisity a flat monthly fee to manage their own listing: photos, prices, contact details, and receiving the inquiries families choose to send them. The fee is the same no matter how many families contact them or move in. Senior Living Alliance, which runs Lilisity, offers the same listing to its member communities as part of their membership; members pay SLA for its resident and family interview program. No community pays Lilisity per inquiry, per referral or per move-in. Payment never changes a testimonial, a rating, or the order of search results. The "Nearby Senior Living Alliance communities" box shows member communities only. How we verify testimonials · How we are paid