Nursing home
Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC 27534 · Map
For profit - Corporation · Part of Principle Long Term Care (44 facilities) · 200 certified beds
Willow Creek Nursing and Rehabilitation Center is a Medicare-certified nursing home in Goldsboro, North Carolina. CMS rates it 3 out of 5 stars overall (3/5 for staffing, 3/5 for health inspections). Nurse staffing is 3.77 hours per resident per day, below the North Carolina average of 3.78. Its most recent inspection on Dec 6, 2024 cited 7 deficiencies.
- 1 fine totaling $6,570In CMS records: 1 total penalty.
CMS quality ratings
Ratings from the Centers for Medicare & Medicaid Services (CMS), updated monthly. 5 stars is the highest quality.
How Willow Creek Nursing and Rehabilitation Center compares
This facility vs. the North Carolina and national averages, from CMS data. For staffing, higher is generally better; for turnover and deficiencies, lower is better.
| Metric | This facility | North Carolina avg | National avg | Compared with the state |
|---|---|---|---|---|
| Total nurse staffing (hrs/resident/day) | 3.77 | 3.78 | 3.89 | below avg |
| RN staffing (hrs/resident/day) | 0.65 | 0.59 | 0.68 | above avg |
| Aide staffing (hrs/resident/day) | 2.16 | 2.33 | 2.34 | below avg |
| Nursing staff turnover | 58.2% | 50.4% | 46.4% | above avg |
| Deficiencies cited, last inspection | 7.0 | 5.6 | 9.5 | above avg |
Staffing
Hours per resident per day as reported to CMS. Higher numbers indicate more direct care time.
Staff turnover
Lower turnover typically indicates better working conditions and continuity of care. National average for nursing staff is 46.4%.
Recent health inspection
CMS inspects nursing facilities regularly. Deficiencies are categorized by severity.
Penalties in CMS records: 1 fine totaling $6,570, 1 total penalty.
What inspectors found at Willow Creek Nursing and Rehabilitation Center
Specific deficiencies cited in recent CMS health inspections, most recent first. Severity follows the CMS scope/severity scale. Source: CMS Care Compare.
- Potential for harm
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Nutrition and Dietary Deficiencies · Mar 19, 2026 · Full report (PDF) - Minimal
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Resident Rights Deficiencies · Mar 19, 2026 · Full report (PDF) - Actual harm
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Quality of Life and Care Deficiencies · Feb 13, 2026 · Full report (PDF) - Actual harm
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Quality of Life and Care Deficiencies · Feb 13, 2026 · Full report (PDF) - Potential for harm
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Resident Rights Deficiencies · Jan 24, 2025 · Full report (PDF)
Show all 12 deficiencies
- Potential for harm
Ensure that residents are free from significant medication errors.
Pharmacy Service Deficiencies · Dec 6, 2024 · Full report (PDF) - Potential for harm
Protect each resident from the wrongful use of the resident's belongings or money.
Freedom from Abuse, Neglect, and Exploitation Deficiencies · Dec 6, 2024 · Full report (PDF) - Potential for harm
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Resident Rights Deficiencies · Dec 6, 2024 · Full report (PDF) - Potential for harm
Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
Nursing and Physician Services Deficiencies · Dec 6, 2024 · Full report (PDF) - Potential for harm
Provide safe and appropriate respiratory care for a resident when needed.
Quality of Life and Care Deficiencies · Dec 6, 2024 · Full report (PDF) - Potential for harm
Ensure services provided by the nursing facility meet professional standards of quality.
Resident Assessment and Care Planning Deficiencies · Dec 6, 2024 · Full report (PDF) - Potential for harm
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Resident Assessment and Care Planning Deficiencies · Dec 6, 2024 · Full report (PDF)
Read the full inspection reports on Medicare.gov Each inspection there has a “Read the full report” link with the inspectors’ written findings.
About this facility
- Address
- 2401 Wayne Memorial Drive
Goldsboro, NC 27534 - CMS certification #
- 345113
- Ownership
- For profit - Corporation
- Certified beds
- 200
- Avg residents/day
- 148.8
- Provider type
- Medicare and Medicaid
- First certified
- 1974-06-01
- Chain
- Principle Long Term Care (44 facilities)
- Setting
- Urban
Part of Principle Long Term Care
Principle Long Term Care operates 44 nursing facilities across the United States. View all Principle Long Term Care facilities →
Not SLA enrolled. This facility hasn’t enrolled in resident survey verification. Learn about enrollment →
Location and nearby
Explore the area around Willow Creek Nursing and Rehabilitation Center using Google Maps.
Other public records
- Workplace safety 1 OSHA workplace safety inspection since 2017, 1 violation cited
Full public records, with dates and sources
Staff pay and workplace safety
Federal records about how the employer here treats its staff.
OSHA workplace safety inspections
OSHA inspects workplaces for staff safety, such as lifting, needles, chemicals and workplace violence. It does not inspect resident care.
- Nov 16, 2017: complaint inspection, partial (safety). Case closed Jan 12, 2018. 1 violation cited (1 other). Penalties: $0 proposed, $0 now. OSHA record. OSHA recorded the employer as 136432 - Principle Long Term Care, INC. Matched by street address; the name OSHA recorded differs from the community's.
Details
- Other than serious: Electrical equipment and installation (1910.303(b)(1)(viii)). Penalty $0 proposed, $0 now. To be fixed by Dec 19, 2017.
Source: U.S. Department of Labor OSHA enforcement data, as of Oct 15, 2026, inspections since 2016. Penalties can change while a case is open or contested.
Location and nearby care
- Nearest hospital with an emergency room
- Unc Health Care Wayne, Goldsboro. 0.3 miles away, straight line. CMS overall hospital rating: 3 of 5 stars.
- Nearest Medicare nursing home
- Goldsboro Rehabilitation and Healthcare Center, Goldsboro. 0.7 miles away, straight line.
- Nearest home health agency office
- 3Hc, Goldsboro. 0.1 miles away, straight line. Agencies travel to clients, so ask which ones serve this address.
- Nearest pharmacy
- Walgreens. 0.0 miles away, straight line. From OpenStreetMap, which does not list every pharmacy, so one may be closer.
- Area
- USDA classes ZIP code 27534 as metropolitan (metropolitan core).
- Dialysis within 15 miles
- Fmc Rai Care Centers Goldsboro, Goldsboro, 0.2 miles away, straight line (CMS rating 2 of 5 stars)
Davita Goldsboro Dialysis, Goldsboro, 0.5 miles away, straight line (CMS rating 3 of 5 stars)
Davita Goldsboro South Dialysis, Goldsboro, 0.7 miles away, straight line (CMS rating 2 of 5 stars) - Hospice
- 9 Medicare hospices tell CMS they serve ZIP code 27534.
3Hc, office in Goldsboro, 0.1 miles away, straight line (CMS family survey rating 4 of 5 stars)
Hospice Of Wilson Medical Center, office in Wilson, 22.2 miles away, straight line (CMS family survey rating 5 of 5 stars)
Continuum Home Care & Hospice Of Lenior County, office in Kinston, 22.4 miles away, straight line - Nearest geriatric medicine practice
- Wakemed Specialists Group LLC, Raleigh. 44.3 miles away, straight line. 2 geriatric medicine doctors listed there.
Distances are straight lines from the community, not driving distance. Hospitals, home health, dialysis, hospice and doctors come from CMS provider data (CMS, hospital list updated Jul 22, 2026). Star ratings are CMS’s own.
Emergency and natural hazard risk
Public hazard maps for this location. Ask the community about its emergency plan, its generator and where residents would go in an evacuation.
- Flood zone
- Outside the high and moderate risk flood areas on FEMA's flood map (Zone X, minimal flood hazard, or not studied). (FEMA flood map)
- FEMA National Risk Index
- Overall: relatively moderate. By hazard: hurricane relatively high, inland flooding relatively moderate, wildfire very low, tornado relatively high, heat wave relatively moderate, earthquake relatively low. These are FEMA’s ratings for the census tract, compared with tracts nationwide. (FEMA, December 2025)
A flood zone describes the map at this point, not the building's elevation. In an emergency, follow the local emergency management agency.
What we checked
Every public source we searched for this community. “Nothing on record” means we found no record that matched it. A record can be missed when a name or address differs.
| Source | Data as of | What we found |
|---|---|---|
| U.S. Department of Labor wage and hour cases | Oct 15, 2026 | Nothing on record |
| OSHA workplace safety inspections since 2016 | Oct 15, 2026 | See above |
| Hurricane evacuation zone maps | Not in a mapped zone | |
| FEMA flood map | See above | |
| USDA wildfire risk | Apr 15, 2026 | Not shown: FEMA rates wildfire risk here very low |
| FEMA National Risk Index | See above | |
| CMS hospitals, home health, dialysis, hospice and doctors; OpenStreetMap pharmacies | See above | |
| HUD Multifamily Properties - Assisted | Jul 6, 2026 | Nothing on record |
| State Veterans Homes (NASVH directory) | Sep 20, 2026 | Nothing on record |
| CMS Hospice - General Information | Aug 19, 2026 | Nothing on record |
| CMS Home Health Care Agencies | May 27, 2026 | Nothing on record |
| The community’s own website | No plain statements of services found |
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Frequently asked questions
Is Willow Creek Nursing and Rehabilitation Center a good nursing home?
CMS gives Willow Creek Nursing and Rehabilitation Center an overall rating of 3 out of 5 stars, including 3/5 for staffing and 3/5 for health inspections. These ratings come from the Centers for Medicare & Medicaid Services and are updated monthly.
How is Willow Creek Nursing and Rehabilitation Center staffed?
Willow Creek Nursing and Rehabilitation Center reports 3.77 total nurse hours per resident per day, compared with the North Carolina average of 3.78.
Has Willow Creek Nursing and Rehabilitation Center had inspection problems?
Its most recent CMS inspection cited 7 deficiencies.
How many beds does Willow Creek Nursing and Rehabilitation Center have?
Willow Creek Nursing and Rehabilitation Center is certified for 200 beds.